How to Handle Difficult Audiences

You're prepared, polished, and ready to go. YouAre you following a script that just isn't working?
step up to the podium and "bang, bang, bang" -Is your presentation boring? Are you being
you get shot down by a hostile audience. How dospeaker-centered instead of focusing on the
you keep your cool and take back control?When Ilistener's needs and interests? Are you reacting to
started out as a consultant, I remember landinga difficult person instead of responding to the
my first large account. My assignment was tosituation?Set it Up Many problems can be avoided
design and deliver writing and presentation skillsby establishing expectations from the beginning.
seminars for 30 MBA trainees. Finally, the big dayWhen people are unclear about their goals, roles,
came when I was ready to deliver the training.and how they're being evaluated, difficult behavior
There was just one slight glitch. Managementcan result. Once expectations are clear, provide
scheduled the first major technical exam the dayongoing feedback and really listen to what people
after my training seminar. Naturally, the MBAsare saying. If a person does not feel heard or
thought they would have the day before to studyrespected, he or she will manifest resistant
and prepare for the exam. To make thingsbehavior.Cast of Characters
worse, they told them that I would be providingWho is the personality that can really push your
only a one hour coaching session. In reality webuttons? Is it the know-it-all or the whining
were scheduled for a full day. The traineescomplainer who finds fault with everything? To
stormed into the manager's office and threatenedstay cool and in control, begin by recognizing
to boycott the class.At four o'clock that day, theirwhich type of person will set you off. By
manager called me and said, "Diane, I wouldn'tpinpointing such individuals, you will strengthen your
want to be in your shoes tomorrow." I ran to theability to handle them.Here are a few difficult
human resource manager who hired me and triedpersonalities and how to handle them: Eager
to convince her to reschedule the class. SheBeaver - This person is always the first to
wouldn't budge.I didn't sleep that night while Iparticipate and is eager to help, making it difficult
racked my brain trying to think of a solution. If Ifor others to respond. Don't dampen this
called in sick, I would lose the account. But I didn'tindividual's enthusiasm. Acknowledge his/her
want to walk into a lion's den. It was thiscontributions and suggest that others
conundrum that spurred me on to develop myparticipate.Expert - Challenges your authority;
3D strategy for managing difficultargues with others. This may truly be a person
behavior.Practice the 3D Strategy:Depersonalize,with expertise who wants recognition.
Detach, and Defuse Whether you're managing aAcknowledge comments without getting
team, running a meeting, or giving a formaldefensive. (Remember, depersonalize, detach,
presentation, it's not enough to know yourdefuse.) Ask the group for other opinions. One of
material. You must be able to manage thethe best strategies is to play to his or her
process. Group dynamics are ever changing andexpertise. Invite and recognize the expert's
dealing with groups can be sticky. That's why acomments. Soon you will have an ally instead of
good leader or facilitator is able to changean enemy.Rambler - This is a storyteller. You ask
perspective and use a number of strategies.Stepfor the time, you get the history of watch
one is to depersonalize. People come with theirmaking. To manage the rambler, cut in,
own emotional baggage. One woman walked outsummarize the comments, and ask for other
of a motivational speech because the speakeropinions. Don't let this individual drone on. Poor
was wearing an Elvis costume and she did not likeLoser - These people will not admit to a mistake.
Elvis. Her departure had nothing to do with theThey don't have the ego strength to
speaker's talent or competence. The lesson? Ifacknowledge an error. Do not back them into a
you are met with a hostile audience or ancorner. Instead, agree to disagree. Let them save
audience with a few disinterested members: Don'tface.Dominator - Wants to control. He/she can
take it personally.Step two is to detach. Thatintimidate the group by monopolizing the
means that you don't engage the ego. Once youconversation or activity. Don't let dominators take
go head-to-head with that heckler, you set up aover. Use humor. For example, when asking for a
competitive dynamic. Don't let your emotions getresponse, you can jokingly say something such as:
out of control. Ask questions to gain"Someone other than Jerry!" If that doesn't work,
understanding. Do not get defensive.Step three iscall a break and speak to that person
to defuse. Dissipate the negative energy. One ofprivately.Side Conversations - Two or more
the best defusers is humor. If you get tense, thepeople engage in regular conversations during your
negative energy will increase. Take a light, playfulpresentation. If it is a large auditorium, ignore it. In
approach. You can't laugh and be angry at thesmaller groups, this behavior can be distracting.
same time.Managing ResistanceTo get a handle onMake eye contact with the talkers and stop
a difficult audience, begin to recognize the signs ofspeaking until they look up. You can confront
resistance. Are attendees side-talking, reading thethem directly and ask them to hold their
paper, challenging you, having difficultyconversation until later. Or try the walk technique.
understanding directions, or sitting with closedWalk toward them, stand in front of them and
body language? If you have ever felt like youkeep talking. They will get the message.Negative -
were working too hard to get a response,Very resistant and negative about you, the
chances are you were dealing with resistance.subject matter, and doesn't want to be there.
Once you recognize resistance, figure out whereBegin to acknowledge his or her concerns. Ask
it is coming from.Reasons for resistance fall intothe group to problem solve or offer to discuss
three categories:How tothe concerns later. Complainer/Whiner - Finds fault
Chance towith everything. Likes to whine but has no
Want toIs the reason for resistance that theysolutions. He or she is not necessarily negative
don't know how to participate? If so, then provideabout the subject matter, but likes to complain.
clearer instructions for how you expect them toThis is the "Yes, but. . ." person. Don't get caught
participate. Is it that they don't have a chance toin their game. Instead, ask the audience for
be productively involved? For example, let's sayalternatives. Stay focused and move on.Hecklers -
you asked participants to turn to a partner toTry to ignore them. If the heckler gets no
discuss the point you just made and some peopleresponse from you, he/she may give up. A
don't respond. Maybe they couldn't find a partner.clever retort will only challenge the heckler to
Help them partner-up. By way of anothercome back at you again. Walk over to this person
example, think of a team in which all but twoand put your hand on his/her shoulder as you
members are actively participating in akeep talking to the group. Don't show any hostility
brainstorming exercise. It could be that the twoor use any put-downs. Another technique is to
quiet members are introverts in a group ofask the person to identify himself - most hecklers
extroverts. They may not be able to jump in andprefer anonymity.When dealing with difficult
be heard. When this is the case, provide anaudiences, remember that the disruptive behavior
opportunity.The last reason for resistance is a lackis a symptom of an unmet need. Your best
of motivation. You ask for a volunteer andstrategy is a sense of humor and an
nobody moves. Perhaps they don't see theunderstanding of what's driving the behavior. The
benefit. Maybe they have too much on theirnext time you encounter a difficult audience, take
plates and can't take on any more assignments.a 3D view - depersonalize, detach, and
Perhaps they don't want to intrude on theirdefuse.Excerpt from Knockout Presentations
colleague's territory. Your job is to help them see(Chandler House Press).Diane DiResta, President of
the value of participating.To break resistance, useDiResta Communications, Inc, a New York City
a pattern interrupt. In other words, do somethingcommunication skills consultancy,works with
different. Shake them up. Pick up the pace. Tell aorganizations who want to communicate with
story. Get your audience involved. Children at playgreater impact. She is the author of the best
are not resistant. Are you doing anything that isselling public speaking book, Knockout
contributing to their resistance? Are you too rigid?Presentations.