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How to Handle Difficult Audiences

You're prepared, polished, and ready to script that just isn't working? Is your
go. You step up to the podium and "bang, presentation boring? Are you being
bang, bang" - you get shot down by a speaker-centered instead of focusing on
hostile audience. How do you keep your the listener's needs and interests? Are
cool and take back control?When I started you reacting to a difficult person
out as a consultant, I remember landing instead of responding to the
my first large account. My assignment was situation?Set it Up Many problems can be
to design and deliver writing and avoided by establishing expectations from
presentation skills seminars for 30 MBA the beginning. When people are unclear
trainees. Finally, the big day came when about their goals, roles, and how they're
I was ready to deliver the training. being evaluated, difficult behavior can
There was just one slight glitch. result. Once expectations are clear,
Management scheduled the first major provide ongoing feedback and really
technical exam the day after my training listen to what people are saying. If a
seminar. Naturally, the MBAs thought they person does not feel heard or respected,
would have the day before to study and he or she will manifest resistant
prepare for the exam. To make things behavior.Cast of Characters
worse, they told them that I would be Who is the personality that can really
providing only a one hour coaching push your buttons? Is it the know-it-all
session. In reality we were scheduled for or the whining complainer who finds fault
a full day. The trainees stormed into the with everything? To stay cool and in
manager's office and threatened to control, begin by recognizing which type
boycott the class.At four o'clock that of person will set you off. By
day, their manager called me and said, pinpointing such individuals, you will
"Diane, I wouldn't want to be in your strengthen your ability to handle
shoes tomorrow." I ran to the human them.Here are a few difficult
resource manager who hired me and tried personalities and how to handle them:
to convince her to reschedule the class. Eager Beaver - This person is always the
She wouldn't budge.I didn't sleep that first to participate and is eager to
night while I racked my brain trying to help, making it difficult for others to
think of a solution. If I called in sick, respond. Don't dampen this individual's
I would lose the account. But I didn't enthusiasm. Acknowledge his/her
want to walk into a lion's den. It was contributions and suggest that others
this conundrum that spurred me on to participate.Expert - Challenges your
develop my 3D strategy for managing authority; argues with others. This may
difficult behavior.Practice the 3D truly be a person with expertise who
Strategy:Depersonalize, Detach, and wants recognition. Acknowledge comments
Defuse Whether you're managing a team, without getting defensive. (Remember,
running a meeting, or giving a formal depersonalize, detach, defuse.) Ask the
presentation, it's not enough to know group for other opinions. One of the best
your material. You must be able to manage strategies is to play to his or her
the process. Group dynamics are ever expertise. Invite and recognize the
changing and dealing with groups can be expert's comments. Soon you will have an
sticky. That's why a good leader or ally instead of an enemy.Rambler - This
facilitator is able to change perspective is a storyteller. You ask for the time,
and use a number of strategies.Step one you get the history of watch making. To
is to depersonalize. People come with manage the rambler, cut in, summarize the
their own emotional baggage. One woman comments, and ask for other opinions.
walked out of a motivational speech Don't let this individual drone on. Poor
because the speaker was wearing an Elvis Loser - These people will not admit to a
costume and she did not like Elvis. Her mistake. They don't have the ego strength
departure had nothing to do with the to acknowledge an error. Do not back them
speaker's talent or competence. The into a corner. Instead, agree to
lesson? If you are met with a hostile disagree. Let them save face.Dominator -
audience or an audience with a few Wants to control. He/she can intimidate
disinterested members: Don't take it the group by monopolizing the
personally.Step two is to detach. That conversation or activity. Don't let
means that you don't engage the ego. Once dominators take over. Use humor. For
you go head-to-head with that heckler, example, when asking for a response, you
you set up a competitive dynamic. Don't can jokingly say something such as:
let your emotions get out of control. Ask "Someone other than Jerry!" If that
questions to gain understanding. Do not doesn't work, call a break and speak to
get defensive.Step three is to defuse. that person privately.Side Conversations
Dissipate the negative energy. One of the - Two or more people engage in regular
best defusers is humor. If you get tense, conversations during your presentation.
the negative energy will increase. Take a If it is a large auditorium, ignore it.
light, playful approach. You can't laugh In smaller groups, this behavior can be
and be angry at the same time.Managing distracting. Make eye contact with the
ResistanceTo get a handle on a difficult talkers and stop speaking until they look
audience, begin to recognize the signs of up. You can confront them directly and
resistance. Are attendees side-talking, ask them to hold their conversation until
reading the paper, challenging you, later. Or try the walk technique. Walk
having difficulty understanding toward them, stand in front of them and
directions, or sitting with closed body keep talking. They will get the
language? If you have ever felt like you message.Negative - Very resistant and
were working too hard to get a response, negative about you, the subject matter,
chances are you were dealing with and doesn't want to be there. Begin to
resistance. Once you recognize acknowledge his or her concerns. Ask the
resistance, figure out where it is coming group to problem solve or offer to
from.Reasons for resistance fall into discuss the concerns later. Complainer
three categories:How to Whiner - Finds fault with everything.
Chance to Likes to whine but has no solutions. He
Want toIs the reason for resistance that or she is not necessarily negative about
they don't know how to participate? If the subject matter, but likes to
so, then provide clearer instructions for complain. This is the "Yes, but. . ."
how you expect them to participate. Is it person. Don't get caught in their game.
that they don't have a chance to be Instead, ask the audience for
productively involved? For example, let's alternatives. Stay focused and move
say you asked participants to turn to a on.Hecklers - Try to ignore them. If the
partner to discuss the point you just heckler gets no response from you, he/she
made and some people don't respond. Maybe may give up. A clever retort will only
they couldn't find a partner. Help them challenge the heckler to come back at you
partner-up. By way of another example, again. Walk over to this person and put
think of a team in which all but two your hand on his/her shoulder as you keep
members are actively participating in a talking to the group. Don't show any
brainstorming exercise. It could be that hostility or use any put-downs. Another
the two quiet members are introverts in a technique is to ask the person to
group of extroverts. They may not be able identify himself - most hecklers prefer
to jump in and be heard. When this is the anonymity.When dealing with difficult
case, provide an opportunity.The last audiences, remember that the disruptive
reason for resistance is a lack of behavior is a symptom of an unmet need.
motivation. You ask for a volunteer and Your best strategy is a sense of humor
nobody moves. Perhaps they don't see the and an understanding of what's driving
benefit. Maybe they have too much on the behavior. The next time you encounter
their plates and can't take on any more a difficult audience, take a 3D view -
assignments. Perhaps they don't want to depersonalize, detach, and defuse.Excerpt
intrude on their colleague's territory. from Knockout Presentations (Chandler
Your job is to help them see the value of House Press).Diane DiResta, President of
participating.To break resistance, use a DiResta Communications, Inc, a New York
pattern interrupt. In other words, do City communication skills
something different. Shake them up. Pick consultancy,works with organizations who
up the pace. Tell a story. Get your want to communicate with greater impact.
audience involved. Children at play are She is the author of the best selling
not resistant. Are you doing anything public speaking book, Knockout
that is contributing to their resistance? Presentations.
Are you too rigid? Are you following a




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